Baby Royale

We were engaged to create a unique brand identity for a suite of organic baby formula products that had a universal appeal to parents for the overseas and Australian market.

The Baby Royale project was an extremely fun challenge as we created a brand identity and entire story around hero characters and their circle of organic friends. Through a carefully selected colour palette, hand crafted type, organic patterns and illustrations, we designed the identity and packages with a set of iconic characters, created from the viewpoint of a child. These were a colourful and fun visual expression of the brand that was intended to appeal to a universal audience in the overseas market as well as Australia.