We were approached by our client to produce all the property marketing materials for their new development in Melbourne.
Altavita is a high-end boutique property and the look and feel of the brand needed to attract highly affluent customers. For this reason, the branding needed to reflect this top tier persona. We used dark saturated tones, lots of natural green leafy colours that were associated with the landscape of the area, contemporary typography and layout and a proprietary design to the floor plates and apartment plans. This helped communicate the elegance and level of sophistication of the property.
As an extension to the project, we were also engaged to create high end 3D renders of each room to showcase the exclusive apartments.