Brand Architecture

More complex businesses with a large portfolio of brands or divisions require a Brand Architecture and Hierarchy system that allows greater flexibility for growth and easier management of brands.

A clear and well thought out Brand Architecture system creates clarity in the business and also helps brands and sub-brands communicate more effectively with it’s target audience.

When developing a Brand Architecture system, we always start by looking at the relationship between the parent brand and its sub-brands/divisions. Once we understand the inter-related connections and themes they share, we’re then able to define the sort of framework we use, whether it be a Branded House, House of Brands, Monolithic or Hybrid Architecture system. Each will have it’s own distinctive structure which then informs how we treat the Brand Identity.

Want to know more about Brand Architecture at Lovemark Branding Agency? Get in touch here